The Founders

 

The journey of our brand began with a shared vision—Silva and Patrick, wanted to create a brand that celebrated the beauty of modesty while embracing the diversity and freedom of contemporary style.

Silva, the creative force behind the brand, was born and raised in the heart of London- a multicultural environment, where fashion was not just a form of self-expression but also a means of embracing and honoring one's heritage. With a background in design and a purpose for creating clothing that inspires individuals.  Silva was deeply influenced by the rich cultural traditions of the Middle East, where modesty in style is not only a way of life but a powerful statement of authenticity, dignity, and beauty. Her designs reflect this ethos.

However, Silva’s vision was always to create more than just clothing—she wanted to craft a lifestyle.  With a keen eye for what modern women need in their wardrobes, Silva's designs are both functional and beautiful. Her designs are made to move with the wearer.

Patrick, her partner, brought his own vision and expertise to the brand. As a business strategist with an acumen for supporting creative enterprises, Patrick helped bring Silva's designs to life, ensuring that the brand could grow and reach individuals all over the world. Together, they worked tirelessly to build a brand that reflects their values—one that embraces the concept of modesty not just in garments, but as a lifestyle. Their combined effort led to the creation of a unique, inclusive brand that serves as a bridge between two worlds: the modesty of the East and the modernity of the West.

The brand is based in London, a city known for its diversity, creativity, and global influence. Being immersed in this dynamic, international environment allowed Silva and Patrick to draw inspiration from different cultures and backgrounds, merging the best of both Eastern and Western aesthetics. The result is a collection that speaks to women from all walks of life. They carefully select only the finest fabrics that reflect the brand’s dedication to quality and longevity.

This is the story of how two people, deeply connected by love and purpose, came together to create a brand that’s as much about style as it is about encouraging individuals to live their understated, most authentic lives. 

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